Our Brands


Ethic DTC was created in 2012 by Cyrille Vietti-Benzidane and Kevin Demay. The latter is already at the origin of many pioneering brands of freestyle scootering.
The objective is to create parts with real technological evolutions, combining lightness and reliability. All at prices accessible to all through a philosophy of "fair margins".
With an international team composed of Elliott Arnold, Alexis Letellier, Maxime Legrand, Nick Tedrick, Jean-Yves Randriambelson, Will Barlow, and August Pellaud, Ethic is a brand that encourages travelling and discovering the world by its state of mind, and through the vision of riding as an art.

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Wise is a French brand created in 2011 by Balthazar Neveu (who has ridden since 1999).
Based on the experience of riders, wise is managed and organized by a group of enthusiasts. Each team rider participates in the development of the brand (design, management, montage, artwork, communication).
A project that arrives this year is their first range of decks that deserves to be pushed to the front of the stage, as Balthazar’s involvement and passion for the sport are worth the spotlight.

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RAW has been the French craftsman of handlebars since 2008. Managed entirely by Julien Perret, rider of the first hour.
Renowned in Europe for years, the brand is focused on the quality of metal and welding, to offer the most solid and balanced handlebars possible.
A must-have brand for connoisseurs. A rare quality of manufacturing.

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Created in 2015 by the creators of Ethic DTC, Versatyl aims to bring only aesthetic and affordable scooters to provide quality equipment to new generations of riders.
This results in a light weight range, of reliable and responsive scooters with the DNA of the Ethic brand. The difference of the entire production chain is that they are optimized to allow the price to be more attractive.

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Created in 2014 by the creators of Ethic DTC, the idea with Black Pearl is to use the best materials and most advanced manufacturing processes, in order to create « THE » best possible wheel.
The manufacturing process is complex: the cores are made in China, and are the only ones in the world of freestyle scooters to be made of aluminum 7075 (the best of aluminum, expensive but 40% stronger). Then the urethane is molded in France in a factory on a human scale located in the mountains of the Alps.
The result is the fastest and lightest wheel on the market.
Black pearl was the first brand to introduce the concept of double density PU (a soft inside for resilience and comfort, and hard on the outside for longevity). The result is incomparable ride comfort.
Trying them is the only way to realize the extent of the possibilities.

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THE snowscoot brand! Created in 2015 by the creators of Ethic DTC, Eretic offers the most elaborate snowscoots on the market. Authorized in almost all resorts in Europe, and Japan, Eretic arrives this year in the USA.
For all those who don’t have the chance to have sunny winters, Eretic is the best choice for those who don’t want to leave their scooter because of months in the snow.